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Let’s Increase Your Sales!

As a member of the FSB (Federation of Small Businesses), I have just read their latest monthly publication of ‘First Voice’ (March 16). I would like to share with you some of their tips for growing Sales, and finding new markets for your Business.

The starting point and most important point to remember, is that even if your product or service is actually the best thing since sliced bread (and this was invented in 1928 do you know?), if no one knows about it, or not enough people know about it, you will almost certainly struggle to be successful, and so will never maximise the true potential of your Business.

So, I have plucked out from this FSB publication, my favourite Top 5 Tips any Business can use to boost their Sales:

1. Always research your market – be aware of what is happening in your industry. What are the latest developments? Who are the movers and shakers? (And I don’t mean Elvis Presley, Justin Timberlake, or One Direction). Look at your competitor’s websites, read business articles, journals, videos on your industry. – You can get lots of ideas and tips here, so consider investing ½ hour per day on this (lunch break perhaps?), and it will pay dividends for you. Invest in your future!

2. Be easy to find on Google – Aim to be on the first page on Google. How can you do this? – You need to focus on keyword selection, on creating good content, on good site-optimisation, and obtaining good quality backlinks to your website. These are just some of the many strategies available for you.

3. Develop Sales Strategies and Action Plans. – This isn’t as difficult as it sounds. You just need to think ahead of what you ought to be doing, jot down some thoughts and ideas, and then as Nike would say “Just Do It!” – Can you believe this Nike slogan was actually launched in the same year that Kyle Minogue was in the charts with “I Should Be So Lucky” together with Yazz & The Plastic Population singing “The Only Way is Up” (sounds like the song us Leeds Utd supporters sing along to). – Yes, the year was 1988, 18 years ago!

4. Sell / Offer more to your existing Customers. – most Businesses have lots of potential for increasing Sales within their own customer base, as long as they contact them and ask! Numerous surveys have told us that most customers are not aware of what other things their suppliers can do for them. So ask your customers and let them know all the other things you can do, and help them with.

5. Shout the Loudest – You must let the customer know what the benefits are of using your product or service. Peter Jones from TV’s Dragons Den advises you make some noise about whatever you are selling and says “the best product in the world won’t sell well, if the customer doesn’t hear or understand what’s in it for them”. So, get the volume turned up and send a loud clear message to your market using the nation’s favourite radio station WFIM (What’s In It For Me), and you will get their attention.

So there are my 5 Top tips from the recent FSB publication. Putting some of these tips into action can help your Business generate more Sales, and make it even more successful. Please let me know how you get on. Oh, and please don’t forget the old saying, “behind every successful man lurks a truly amazed mother-in-law”. – Just ask mine!

If anyone wants any further help and advice on how to grow their Sales, then please contact me and I will be happy to share some further ideas with you.


Rickey Cooper FFA, FMAAT, ATT

JCL – Jones Cooper Limited





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