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The Hidden Secrets Behind Super Success!

Last week I was fortunate to watch a 9 minute video by Nigel Botterill named “The Hidden Secrets Behind Super Success”. Not only that, Nigel was kind enough to send me the complete transcript of this 9 minute video. So, I thought I would just share with you Business owners, a couple of thought-provoking ideas that came from the video and transcripts.

Now we all know that running a Business is not easy, I mean just look at the problems and issues of Alfie and Roxy at the Queen Vic in Eastenders, or Stella at the Rovers Return in Coronation Street (no wonder she has just sold it!), or even Basil Fawlty at Fawlty Towers. No, nobody ever said running a Business would be easy.

But we can all make running the Business a little more easier, and of course more profitable. Now this is where Nigel Botterill comes in. In his video, he asks the question of “What’s the most important thing you’ve got to do in order for your Business to be successful?” – now that question alone is quite thought-provoking but the answer Nigel gives is really fairly simple.  He states the most important thing you’ve got to do to make the Business successful, is to attract and keep all the customers you need. Now this isn’t exactly rocket science but sometimes we all need a little nudge here and there, or sometimes just a hard wake-up call to get us focused and into gear.

So, if we can all agree on this, this then leads straight away into the next question posed by Nigel.  “Ok, so what are you doing TODAY at getting and keeping customers?”  If this is one of the major keys to Business success, then what time are we actually setting aside each and every day to get and keep customers?

And … this is the most crucial part, not many Businesses do this each and every single day. In fact, it is probably true to say that this may only happen perhaps once a week, or even once a month, and for some Businesses probably not at all until they realise they are in financial difficulties. Just imagine what your Business would look like if you deliberately set aside say 60 minutes or 90 minutes each working day, to work on attracting and retaining customers. It is the old E-myth adage of spending at least some of your working day “working ON the Business rather than just IN the Business”. If you do exactly that by working on the things that will get you more customers and keep the ones you’ve got, you will be stunned at the difference this can make to your Business results!

The Businesses that practice this each and every day would certainly get a 10/10 score from ‘Strictly Come Dancing’ judges Craig Revell- Horwood, Len Goodman, Darcey Bussell and Bruno Tonioli. (I must confess I did have to ask my missus the names of these judges as I am not an avid armchair watcher of the programme, but having said that I do want the character ‘Chalky’ from Waterloo Road to win this current series!)

To help implement some of the above ideas (I mean for the Business, not for the dance routines – hmm, but maybe I could give the Tango a little whirl!), you may need to formulate some basic Business Strategies and some basic Business Action Plans. If any of you Business people require any assistance in this area, then I can help. I can show you some of the proven, practical and workable ideas we have used in our own practice at JCL – Jones Cooper Limited. Just contact me for some FREE advice in this area, and I will be happy to oblige.


Rickey Cooper FFA, FMAAT, ATT
JCL – Jones Cooper Limited


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